CONSIDERED CORPORATE GIFTING SHOULD SURPRISE AND DELIGHT - AND THE RESULTS ARE IMPACTFUL AND MEANINGFUL
FOUR WAYS TO MAKE CORPORATE GIFTING MATTER!
1. Segment Your Clients and Tailor Gifts Accordingly
Not all clients are the same, so segment them based on their value to your business, the frequency of interactions, and their preferences. For high-value or long-term clients, invest in premium or exclusive gifts that reflect their importance to your business. For newer or smaller clients, opt for thoughtful but more budget-conscious gifts. Tailoring your gifting strategy ensures relevance and fosters deeper connections.
2. Incorporate Gifting into Customer Retention Programs
Make corporate gifting a part of your loyalty or referral programs. Offering gifts as rewards for customer milestones, repeat business, or referrals encourages clients to remain engaged with your brand. This approach ties gifting directly to business outcomes, driving repeat purchases and increasing customer retention rates.
3. Use Branded Gifts with Practical Value
Ensure that your corporate gifts are not only high-quality but also practical and useful. Items that recipients will use daily—like pens, water bottles, journals, or office essentials—keep your brand visible and top of mind. Incorporate subtle branding so the gift feels personalized but still acts as a promotional tool to increase brand recognition.
4. Send Gifts at Unexpected Times
Instead of limiting gifting to traditional times like the holidays, surprise clients with gifts during unexpected times. For example, send a 'thank you' gift after a major deal, or celebrate a business anniversary with them. This kind of surprise creates a positive emotional response and builds stronger loyalty, increasing the likelihood of future business.