CONSIDERED MESSAGING & BRANDING CAN ADD BOTH MEANING AND IMPACT
1. Personalisation is Key
Personalise gifts to reflect the recipient’s interests, preferences, or industry. Adding a personal touch, such as names, the event, or aligning the gift with the occasion can make the recipient feel truly valued. Personalisation has been shown to increase engagement and improve long-term relationships.
2. Quality Over Quantity
High-quality, thoughtful gifts leave a lasting impression, while low-quality gifts can have the opposite effect.
Choose well-crafted, useful, or unique items that recipients will appreciate and use regularly, associating them with your brand on an ongoing basis.
3. Choose Meaningful & Relevant Gifts
Consider gifts that align with your company’s values or your client’s industry. For instance, environmentally friendly, Aboriginal gifts or locally sourced items can reinforce a message of sustainability or support for local communities. Gifts with a story or purpose resonate more deeply, especially when communicated effectively.
4. Timely Gifting Matters
Timing your corporate gifts around special occasions like holidays, birthdays, anniversaries, or significant business milestones creates stronger emotional connections. It shows that your company is paying attention and cares about your client’s or employee’s journeys and achievements.
5. Focus on Presentation
The way a gift is packaged can significantly impact the recipient’s experience. High-end packaging or thoughtful wrapping adds an element of excitement and professionalism. Include a handwritten note or a personalised message to reinforce the thoughtfulness of the gesture.