YOUR GUIDE TO ETHICAL MEANINGFUL GIFTING

5 MUST-HAVES TO LOOK FOR:

1. Direct Artist Engagement

Ensure all companies you work with engage directly with their artists and their communities. This can easily be verified by asking how artwork is sourced and artists compensated.

2. Indigenous Art Code Membership

All companies you work with should have an active membership with the Indigenous Art Code (IAC). The IAC ensures that Aboriginal artists are treated fairly and that their rights are protected.

3. Dedicated Artist Pages on the Website

Look out for adequate detail about the Artists on the company’s website. The way in which each artist is credited will demonstrate the value of the relationship.

4. Social Media Spotlights

Regularly feature the artists on social media channels, sharing their stories, creative processes, and the cultural context of their work. This visibility helps ensure that the artists are recognised and celebrated.

5. Story Behind the Artwork

Include a description of the artwork’s meaning and cultural significance on the packaging or product tags. This narrative should be provided by the artist or in collaboration with them, ensuring accuracy and respect.